Uddhriti/orion

Type : Instagram Stories, Post, Reels
Client : Orion

Playful,
Quirky & Experimental

Orion emerges as a dynamic and exhilarating snacking brand.. Renowned for its irresistible Chocopies and Turtle Chips snacks, Orion's approach to social media is nothing short of quirky and lively. Engaging with their audience in a uniquely fun manner, the brand's spirited social media presence has been a catalyst in pushing the boundaries of my creativity in the digital realm. With a vibrant color palette and a vivacious brand language, They've not just mastered the snacking game but also the art of social media charm!
I had a lot of fun working on their content deck and actively engaging in their campaign ideas and topical creations.

Key Visual for Turtle Chips ‘Game On Crunch On’ Contest

GAME ON
CRUNCH ON
CAMPAIGN

In my early projects with Orion, I spearheaded the design language for their World Cup contest, "Game on Crunch On." Infusing the dynamic essence of Turtle Chips into visuals, I actively contributed to the campaign's brainstorming sessions. The result? Crafting the final Key Visual that not only defined the World Cup contest but also set the tone for the entire extended campaign series

SPOOKY SEASON

We orchestrated a captivating Spooky Season campaign, curating eerie posts and crafting an elaborate Halloween Topical to immerse our audience in the haunting festivities

Halloween Topical Video frames

Key Visual for The Diwali #TraditionKaNayaSwaad Campaign

#TraditionKa
NayaSwaad CAMPAIGN

#TraditionKaNayaSwaad is a campaign that strives to uphold the tradition of gifting while evoking a sense of nostalgia. The campaign encapsulates the idea that, although the world may change, the warmth of traditions and the joy of gifting remain constant, further amplified by the delightful addition of Orion's products. This campaign was a vast success and It seamlessly transitioned offline with a celebrity collaboration. Creating the Key Visual was an honor. The concept? Showcasing Orion Choco Pie as a fresh take on gifting traditions across various age groups.

BRAND FILM

The Key Visual I crafted for the campaign evolved into a brand film. In a dynamic collaboration with an animator, we brought the true essence of the campaign to life.

Mira Rajput x
#TraditionKaNayaSwaad

Diwali Posts for Orion Snacks mini campaign #PartyKaPataka

TOPICALS

I worked on a few Topicals for the same. The brand is primararily focused on showcasing their product through the essence of of the topical.

A Topical post for Children’s Day

A Topical post for National Dessert Day

A Topical post for Durga Puja

Key Visual for Orion Coconut Flavour

COCONUT
LAUNCH
CAMPAIGN

I crafted the Key Visual for Orion's exciting new Coconut flavor launch, infusing it with a vibrant tropical ambiance. Leveraging intricate photo manipulation techniques, I aimed to imbue the visual with a hyper-realistic tropical allure, transporting viewers to a paradisiacal oasis. In addition to the Key Visual, we meticulously curated a series of pre-launch teasers and hype posts, igniting anticipation and excitement among our audience, ensuring a sensational unveiling for this delectable new flavor.

Pre-Hype and Hype posts for coconut flavour

Key Visual For K-Snacks launch for Orion Snacks

K-SNACKS LAUNCH CAMPAIGN

Orion Snacks unveiled their latest innovation, K-Snacks, a fusion of Korean flavors into the vibrant Indian snacking scene. Crafting the Key Visual for the K-Snacks launch was an exhilarating endeavor. Drawing inspiration from the dynamic and colorful world of Korean webtoons, I infused the artwork with pop art elements and playful doodles, capturing the essence of Korean culture. The final design exudes a sense of boundless fun and excitement, mirroring the spirit of K-Snacks.

Pre-hype posts for K-snacks Launch

Hygiene post for K-snacks

A 3 post grid for K-snack hygiene