I was tasked with the Mall Branding project for Uncafe, a salad bar acquired by DS Group, which recently inaugurated its second branch in Select CityWalk. I took charge of creating captivating promotional graphics for advertisements throughout the mall, ensuring maximum visibility and impact for the brand

I orchestrated a comprehensive advertising campaign at SelectCity Walk, designing captivating advertisements both on the escalator and in the lift. For the escalator, I utilized cutouts of their salads, flanked by the brand logo, against a neutral coffee-colored backdrop, echoing the simplicity of a salad bar. In the lift, I featured a minimalist image of their salad with sleek Roboto font text, strategically emphasizing 'NOW SERVING' to immediately draw attention to their offering